Assistant Brand Manager | Expanding Team

About Vita Green Group

Here at Vita Green, we are all about creating something remarkable—be it careers, innovations, or impactful sales and marketing strategies! We believe every part of your journey can come together to make something truly exceptional.

Standing at the forefront of the health and wellness supplements industry, we are headquartered in Hong Kong and operating in multiple regional offices across the globe. With a diverse portfolio of established brands, including Dr. Choice, Naturo Vita, and Tea Chateau, our product offerings are constantly expanding, reaching markets worldwide and paving the way for a healthier future.

Position overview

As an Assistant Brand Manager, you will play a pivotal role in shaping our brand's identity and driving its growth in the market. You will identify market potential, assess risks and opportunities, and define clear marketing objectives. You will collaborate with cross-functional teams to develop and execute effective brand strategies that resonate with consumers and enhance our market presence.

What you'll be doing
• Market Analysis: Identify market potential, risks, and opportunities to define effective marketing objectives and strategies
• P&L Management: Take full responsibility for the Profit and Loss (P&L) of the brand, ensuring optimal portfolio performance
• Brand Planning: Manage the development and execution of cohesive brand plans that align with business strategy and performance goals
• Consumer Engagement: Create engaging brand experiences through relevant consumer touchpoints, fostering loyalty and enhancing brand perception
• Collaboration: Work closely with internal stakeholders to align brand objectives and strategies, ensuring a unified approach across the organization
• Strategic Positioning: Devise and implement short- and long-term strategies to position the brand effectively and increase market share
• Insights & Analytics: Track consumer insights and analyze CRM data to identify market trends and best practices, driving continuous improvement and expanding our member and user base

Requirements

Who we're looking for:
• Bachelor's degree in Business Administration or Marketing related subjects
• 6+ years of experience in product marketing and brand management
• With experience in the consumer goods industry/ FMCG is highly preferred
• Outstanding presentation and organizational skills
• Proactive, self-motivated, and creative team player with strong business acumen
• Ability to work under pressure and tight timelines
• Knowledge of market trends and consumer insights, with the ability to use data to inform brand strategy
• Excellent collaboration and project management skills

Benefits

Why Join Us:
• Be part of a forward-thinking company dedicated to health and wellness.
• Engage in pioneering projects that push the boundaries of innovation
• Opportunities for professional growth and development
• Flexible working schedule that promotes work-life harmony
• Causal wear every day!
• Collaborate with a talented and diverse team
• Exclusive employee discounts on our products and much more!

And more!

Vita Green Health Products Co., Ltd. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in our mission to make a positive impact on wellness around the world!